Press, Media, and Industry Newsroom
Catch us in the latest headlines, pet food publications, pet industry podcasts, educational initiatives, and India's leading pet magazines.
Top Headlines
PATS FROM THE PARADISE
Cats are Having Their Moment in India—and Startups are Rushing in with Gourmet Treats
LiveMint profiles India’s cat food startup boom, highlighting Pets of Paradise as an Indian alternative to Purina with superfood-infused meals for urban cats.
The Founders of Pets of Paradise and Their Mission For a Better Pet World
Pets of Paradise is redefining urban pet care in India by blending innovation, compassion, and community-driven solutions to make pet parenting easier and more rewarding.
Young Leaders Under the Age of 40 are Building a New India: An Outlook India Coverage
Hari Shankar recognized as top 40 under 40 leader for pioneering community-driven pet nutrition in India through Pets of Paradise educational initiative
Industry Mentions
THE GOOD TIMES OF INDIAN PET INDUSTRY
Pets of Paradise is Empowering First-Time Pet Parents in India: The Print Digital News Magazine
Pets of Paradise knows the gap in the Indian pet care market. While many NGOs focus on animal rescue, there’s no support for new pet parents.
Hari & POP Cater to Indian Pet Parents with Human-Grade Fresh Pet Food for Cats and Dogs
Pets of Paradise is a Chennai-based brand that sells healthy, gourmet-style food for your fur babies, improving pet health one day at a time!
Pets of Paradise: Crafting a Haven for Urban Pet Parents in India - An EduPet Post
Pets of Paradise brings high-quality pet food, and community support to urban pet parents, making pet parenting simpler and more rewarding.
Ft. Hari Shankar, Co-Founder, Pets of Paradise, on "Building in the Pet Industry."
Insights from a vet-certified contributor and industry leader on focus, trust, digital growth, resilience, and innovation in India’s evolving pet care market.
The Goal of Pets of Paradise Goes Far Beyond Just Promoting Pet Care and Adoption
Pets of Paradise offers an affordable range of human-grade fresh pet food for cats and dogs made with love and natural ingredients.
Pets of Paradise is Redefining Pet Parenting in India with Innovative Brands like Indie Cat
Indiecat by Pets of Paradise understands the unique dietary needs of cats and delivers meals that are both satisfying and nourishing.
PR Showcase
Pets of Paradise was the showstopper at the 4th Indian Pet Industry – Dialogue 2024, held at Grand Blossom, Goregaon (W) on October 4, 2024, focused on the Pet Retail Landscape in India.
The 4th Indian Pet Industry – Dialogue 2024
The panel on the “Pet Start-Up Ecosystem” which featured entrepreneurs like Abhishek Agarwal (Co-Founder, Innomalous), Ajinkya Jayant Chopade (Founder & CEO, ProMeal), Gauri Shyam Sawant (Sagar Aquarist), Shubhesh Goel (Director, Shubhesh Sales), and Ankit Alok Bagaria (Director & CEO, Loopworm), was led and moderated by Hari Shankar, Founder, Pets of Paradise.
Gated, But Goated
FILL THE FORM OR HIT THE CROSS
FLIP THE BOOK LIKE A BOSS
Understanding India's Five Pet Care Markets ft. Pets of Paradise
Pets of Paradise featured in PetzCare India’s industry publication on India’s growing pet nutrition market.
India's Best Budget-Premium Cat Food Brand - Pets of Paradise
PetzCare India votes Pets of Paradise as the Best Made-in-India Cat Food Brand in 2025 Budget-Premium Category
Featured Videos & Creator Spotlight
NO PAWS ALLOWED FOR A CHANGE
Happy Pet India | Pets Are Family ft. Hari Shankar | EP04
Hari Shankar gained early exposure that gave him deep insight into what pet parents truly need. This understanding inspired him to create a brand rooted in trust, listening, and thoughtful nutrition.
Exploring India’s Pet Care Revolution | Startup Table with AJ
In Episode 7 of Startup Table with AJ, Archana Jahagirdar sits down with Pets of Paradise founder Hari Shankar and six other Founders who are redefining the pet food and nutrition industry in India.
Press & Media FAQ
What is Pets of Paradise?
Pets of Paradise (POP) is a Chennai-based online pet brand founded in 2023, dedicated to empowering first-time pet parents across India. We formulate preservative-free, meat-first wet food for cats and dogs under our brands IndieCat and Purrkins. Our mission combines nutritious formulations with community support, recognizing that pets are family and deserve transparent, honest nutrition backed by real ingredients and veterinary insight.
Where has Pets of Paradise been featured?
Pets of Paradise has been featured across high-authority publications including LiveMint (“Cats are having their moment in India”), Outlook India (“Young Leaders Under 40”), DNA India, Free Press Journal, ThePrint, Deccan Express, EduPet, PetzCare India, and Veterinary Pulse magazine. Founder Hari Shankar is a contributing author to Veterinary Pulse’s “The Return of the Cat” industry analysis.
How can media request an interview or quote POP?
Journalists, broadcasters, and media partners can reach our PR team at support@petsofparadise.com or WhatsApp on +91 98334 03509. We provide founder interviews, product insights, industry analysis, high-res imagery, and fact sheets on India’s pet nutrition market. Media kits and brand assets available on request.
What makes POP different from global pet food brands?
Unlike multinational brands, Pets of Paradise is 100% India-first. Our formulations address the specific biology of Indian cats (obligate carnivores adapting to urban lifestyles, dietary sensitivities in warm climates) and dogs. We prioritize preservative-free wet meals, community-driven nutrition testing with 100+ first-time pet parents, and transparent ingredient sourcing. Our IndieCat and Purrkins lines reflect Indian pet parents’ values: honesty, quality, and community.
Does POP support pet adoption or community initiatives?
Yes. Pets of Paradise operates a community-first model, supporting first-time pet parents through education, nutrition trials, and partnership with adoption networks. Our online community includes 1,000+ pet parents and vets sharing pet care tips, breed-specific guidance, and nutrition advice. We believe every pet—adopted or otherwise—deserves quality nutrition and informed care.